Car Owner 1:
Not to talk about whether the car itself is excellent or not, but the SU7 often gives me the feeling of being among strangers. It feels equal. As a sensitive office worker, I can't afford a 300k car. When I see others driving more expensive cars, I tend to avoid them, so I don’t accidentally scratch or bump into their cars; I generally won't touch anyone else's car. But the SU7 is different. I can even feel that the owners are mostly fun-loving, youthful people who won’t look down on me. I can communicate with them on equal terms, praise Xiaomi, or even criticize it. When the SU7 was first released, I happened to encounter an SU7 charging at a service area during a business trip. Out of curiosity, I took a look, and after the owner and his beautiful girlfriend got out, he enthusiastically introduced the SU7 to me and even invited me to experience it. I have to say, many of the SU7 owners are quite attractive!
Car Owner 2:
The success of the Xiaomi SU7 is not only thanks to Lei Jun’s top-notch marketing skills, but most importantly, this car is truly stunning. It’s the kind of car that makes your eyes go wide when you see it on the road.
When compared to traditional joint venture B-segment cars in the same price range, the SU7 blows them away in terms of appearance, performance, and prestige.
A clear example is one of my colleagues in my friend circle who got an Audi A4. Meanwhile, a former college roommate bought an SU7 (even the base model), and both of them posted about it on social media. Honestly, I envy my friend with the SU7. I can’t hide my admiration!
Another recent example: during the South Tong Motorcycle group incident, if the person involved had been a Tesla owner, I don’t think so many people would have empathized with them. The reason this event gained so much attention is that the Xiaomi SU7 brought a lot of traffic.
Car Owner 3:
To be honest, when looking at cars now, you need to be patient. You have to look at the specs, the experience, and the space design. It's like those OV phone launch events—three hours of meaningless talk and only two minutes of highlights. They even deliberately leave out parameters like the screen material. The same goes for new energy vehicle companies: several release events each year, a new model every quarter... it’s really a lot to digest. Too many mental burdens! What the audience wants is simplicity, speed, no nonsense, and everything clear at a glance without cutting corners. The fear is getting stabbed in the back. Just say things clearly, don’t hide anything. Why is the Xiaomi SU7 so popular? It’s because other companies' car model introductions and posters are designed to make sure the audience doesn’t understand.
Car Owner 4:
Since the release of this car, I’ve been closely following its updates. Yesterday, I finally had the opportunity to test drive the standard version with my wife, and this experience was so unforgettable that we can’t stop thinking about it.
This is truly an impressive car. From the driving experience to the ride comfort, everything is flawless. We carefully examined every detail, trying to find areas for improvement, but unfortunately, apart from the small issue of the rear air conditioning airflow being non-adjustable, we really couldn’t find anything else to nitpick. The performance of this car is so outstanding that it’s hard to let go of it.
Car Owner 5:
The Xiaomi SU7’s popularity is mainly due to its brand effect. Xiaomi, as a brand, has already made a deep impression with its phones and home appliances, and this trust naturally extends to the car.
The product strength of the Xiaomi SU7 is indeed impressive. Whether it’s the appearance, performance, or smart features, it really stands out. For example, its ultra-long range, fast charging technology, and the "full ecosystem" smart cockpit are all highlights in the market. The marketing strategy behind the Xiaomi SU7 is also excellent.
