Recently, BYD held the launch event for the Yuan UP (locally named NUEVO BYD S1 PRO) at Avenida Escazu, a famous fashion landmark in the San Rafael Shopping Center, Costa Rica. The event attracted nearly 200 attendees, including media, influencers, customers, and partners, who also participated in in-depth test drives.
BYD has been deeply involved in the Costa Rican market for over a decade, consistently contributing to the country's transition to green, new energy transportation. The Yuan family of compact SUVs is the best-selling new energy model in the region. The newly introduced Yuan UP, combining stylish design, cutting-edge technology, and eco-friendly principles, is set to become another favorite in the local market.
The Yuan UP is built on BYD's latest e-platform 3.0 and CTB (Cell-to-Body) technology, with a maximum motor output of 130kW, enhancing vehicle safety and efficiency. It offers a pure electric range of 401 kilometers (NEDC standard), and when the rear seats are folded down, it provides 1.220 liters of cargo space, making it suitable for daily family use and weekend getaways.
Wang Zhiwei, Sales Manager for the Costa Rican market at BYD Americas Automotive Sales Division, said, "Costa Rica is known for its clean energy and green development, which aligns with BYD's commitment to sustainable development. By introducing the Yuan UP, we aim to promote a more eco-friendly lifestyle and collaborate with Costa Rica in showcasing a vision for a sustainable future."
Pedro Dobles, General Manager of BYD’s Costa Rican dealership Cori Motors, commented, "We have worked with BYD for many years and currently operate five BYD exclusive stores in Costa Rica, with plans to expand to 11. The Yuan UP continues our high standards in performance and safety, offering consumers more choices."
As a leader in new energy vehicles, BYD will continue to focus on technological innovation, striving to deliver high-quality products and services to drive the development of global green mobility solutions. The launch of the Yuan UP in Costa Rica marks a further expansion of BYD's strategic presence in the Americas and highlights its growing influence in the global market.
