In the era of fuel-powered vehicles, when it came to cars priced around 150.000 RMB, people often thought of models like the Nissan Sylphy, Volkswagen Lavida, and Toyota Corolla, which consistently dominated the top three spots in sales. Although these cars were not known for their powerful performance, their excellent fuel efficiency and the reliability of their core components made them the standard in this price range. Most buyers would compare new car purchases with these three models.
With the arrival of the electrification era, fuel-powered cars are gradually phasing out, and new energy vehicle (NEV) companies have sprung up like mushrooms after rain. Among them, BYD has started to make its mark, gradually becoming a leader in the NEV field by offering lower prices and better economic value.
Nowadays, when people think about purchasing a car in the 150.000 RMB range, whether it’s fully electric or a hybrid, it seems almost impossible to overlook the BYD brand. Dominating the sales charts in this price bracket over the past few years, BYD has proven its supremacy through its dual-car strategy (Dynasty and Ocean series), the technical evolution of DMI (Dual Mode Intelligence) and EV (Electric Vehicle), and the continuous improvement of its Blade Battery technology. All of these point to BYD as the true king of this price segment.
In August, BYD sold 364.228 vehicles, far outpacing its competitors. Its sales exceeded the combined total of Volkswagen and Toyota. While policies played a role in this, it also reflects BYD’s superior product strength in this price range, surpassing traditional fuel-powered carmakers like Volkswagen, Toyota, and Nissan. Although models like the Sylphy and Corolla still rely on their fuel efficiency and stability to stay afloat, their outdated designs and simplistic interiors give them no advantage in competing with NEVs, leading to their gradual decline.
Every NEV company envies BYD’s sales performance and is doing everything it can to catch up. However, BYD is now accelerating its efforts in both hybrid and fully electric sectors, with new models being introduced at a rapid pace. This allows BYD to capture market share quickly and maintain an unbeatable position in the fierce competition among NEV manufacturers.
Conclusion
In the new energy era, BYD's emergence has rendered low-end fuel-powered vehicles uncompetitive. With prices continuing to drop, BYD has established itself as the benchmark for NEVs in the 150.000 RMB range. However, it is hoped that BYD will also focus on improving vehicle quality and addressing battery-related challenges, so it can truly become a "national favorite" vehicle.
