I've written extensively about the Li Auto ONE, but given its current sales performance, it deserves to be praised again: "Li Auto ONE is truly an outstanding automotive product!"
Honestly, Li Xiang, the founder of Li Auto, is an excellent product manager. Under his leadership, the Li Auto ONE has carved out and expanded a niche in the market.
If a friend were to ask me for a recommendation on a mid-to-large-size SUV priced between 300.000 to 400.000 RMB, that can use a new energy license plate and doesn’t have range anxiety, I would genuinely consider the Li Auto ONE as the best option.
Although there are similar products like the Voyah FREE and AITO M5. neither their product strength nor influence matches that of the Li Auto ONE. It seems that the "pioneer" is more likely to establish an "industry barrier."
The Li Auto ONE has been on the market for over two years and has set several benchmark records, such as being the first model from a new energy vehicle brand in China to exceed 10.000 units in monthly sales and the first to surpass 100.000 units in production.
As a result, Li Auto ONE has amassed a large number of owners, and the data from these owners further validates that Li Auto ONE is an excellent automotive product:
- Affordable Purchase Price: 40% of buyers had a budget of 300.000-350.000 RMB, 29% had a budget of 350.000-400.000 RMB, and over 20% initially had a budget exceeding 400.000 RMB.
- Suitable Usage Space: The majority of Li Auto ONE owners are "family dads," with over 85% having children, and 40% being from two-child families. Additionally, over 40% of Li Auto ONE users use the third-row seats at least once a week, with 54% of owners stating that their children enjoy the third row because it provides their own private space.
- Low Operating Costs: Although the Li Auto ONE is an extended-range electric vehicle, about 83% of users have daily trips under 100 km, and over 80% of their mileage within cities is purely electric, resulting in a travel cost of less than 0.1 RMB per kilometer while also obtaining a new energy license plate.
Besides these points, which align well with consumer needs, the Li Auto ONE also excels in intelligent connectivity and advanced driver assistance systems—
It features a multi-screen and full-vehicle voice interaction system with functions like continuous dialogue, refusal of invalid text recognition, interruptability, "what you see is what you can say," and cross-zone contextual dialogue, making it easy for everyone, from grandparents to kindergarteners, to interact with the vehicle.
The Li Auto ONE's AD intelligent driver assistance system includes advanced driver assistance (ADAS), driver monitoring (DMS), and automatic parking assistance (APA), and has also opened its navigation assistance driving feature to all highways and closed urban expressways nationwide.
Verdict: The Li Auto ONE has achieved impressive sales figures with just one model and one configuration, which is truly remarkable. However, it remains to be seen whether its sales can remain strong once extended-range models are no longer eligible for new energy license plates next year. Nonetheless, the upcoming Li Auto L9 is about to be launched, so let's wait and see!
