Recently, Li Auto released its financial report for the first quarter of 2023.
In the first quarter of this year, Li Auto's total revenue reached 18.79 billion yuan, representing a year-on-year increase of 96.5%. Vehicle sales revenue was 18.33 billion yuan, up 96.9% year-on-year, and net profit reached 934 million yuan, a quarter-on-quarter increase of 252%.
Based on the official data released by Li Auto, the results can be summarized in four words: "setting new records." Indeed, these achievements have once again set new records for the company, making others envious. After seeing such impressive results, whether they own a Li Auto vehicle or not, many people are asking, why are Li's cars selling so well?
First of all, Li Auto's product positioning has accurately tapped into the "sweet spot" for family vehicles. When people think of Li Auto, the first reaction is often "dad car." Currently, Li Auto's available models include the Li ONE, Li L7. Li L8. and Li L9. All of these are positioned as family SUVs, with seating configurations ranging from 5 to 7 seats, meeting the needs of multiple family members traveling together.
In this specific niche market, Li Auto's capabilities are indeed impressive. With ample space, a minimalist interior, rich features, and an extended-range power system at a reasonable price, Li Auto has found its "killer app" for entering the family car market. To put it simply, what most appeals to consumers about Li Auto is its high product value. These cars, priced between 300.000 to 400.000 yuan, offer everything you would expect at that price point.
With 0-100 km/h acceleration in just over five seconds, the cars are fast enough for city overtaking and lane changes. The stable extended-range system perfectly balances fuel efficiency with range anxiety. The entire lineup comes standard with Nappa leather seats that are ventilated, heated, and massaging, ensuring maximum comfort for every passenger.
The strong intelligent systems and in-car experience make driving more enjoyable, adding a lot of fun to daily life. The reliable driver assistance systems significantly reduce driving fatigue, and the ample trunk space makes Li Auto vehicles extremely practical.
As things stand, Li Auto's overall product strength and value for money are hard to resist, especially when customers compare it with similarly priced vehicles that may have less comprehensive features or face range anxiety despite being eligible for green plates. This is why Li Auto faces harsh criticism online but continues to sell well offline.
