On July 24. 2024. the "100.000 With Me" NIO Zhejiang Mid-Year Gathering and NIO Zhejiang 100.000 Units Commemoration Event was successfully held at the Hangzhou International Expo Center. Nearly 1.000 NIO owners from 11 cities in Zhejiang, along with NIO founder, chairman, and CEO Mr. Li Bin, and NIO co-founder and president Mr. Qin Lihong, witnessed this milestone moment in the high-end electric vehicle market in Zhejiang. Zhejiang has become the first province among the 34 provincial-level administrative regions in China to surpass 100.000 units in sales. The Yangtze River Delta urban agglomeration, represented by Zhejiang, serves as a "weathervane" for mainstream market consumption. NIO's achievement of 100.000 units in Zhejiang not only signifies regional success but also indicates that NIO's high-end and pure electric routes are increasingly recognized by the mainstream consumer market, representing the high-end electric vehicle market nationwide.
Founded in November 2014. NIO officially entered the Zhejiang market in 2018. From initially offering only one model to currently having nine new models on sale, NIO has consistently led the "over 300.000 yuan pure electric market" in Zhejiang. Since January 2020. NIO has ranked first in cumulative sales in Zhejiang's "over 300.000 yuan pure electric market" with a market share of 34.9%. From January to May 2024. NIO maintained the top spot in the "over 300.000 yuan pure electric market" in Zhejiang with a market share of 37%. This means that one out of every three high-end electric cars sold in Zhejiang is a NIO.
(Data source: terminal retail data, with 2018 to 2019 based on registration volumes, and from 2020 onwards based on insured volumes)
Looking at the local market within Zhejiang, NIO models have performed well in various cities, such as:
- Hangzhou: The best-selling city for NIO ES8 in Zhejiang. In the mid-to-large high-end electric SUV segment in Hangzhou, NIO ES8 holds a market share of nearly 30%.
- Wenzhou: One of the top cities in Zhejiang for NIO ES6 sales, surpassing comparable "BBA" models (regardless of energy type, such as Mercedes-Benz GLC, BMW X3. Audi Q5. etc.), and also leading the over 300.000 yuan high-end electric market with a market share of 48.7%.
- Jiaxing: The city with the highest market share for NIO ET5 and ET5T in Zhejiang, with the combined market share of ET5 and ET5T exceeding 50% in the mid-size high-end electric sedan market.
Behind the achievement of 100.000 units in Zhejiang is the trust and active participation of 100.000 user families.
According to the latest NIO user survey data, NIO users in Zhejiang predominantly own businesses, with a significantly higher proportion compared to the national average. The primary motivation for purchasing is to "experience new energy technology and intelligence," with a high proportion of "BBA upgrade or replacement purchases" at 46%. This indicates that in the Zhejiang market, consumers have a higher recognition of NIO's high-end intelligent electric vehicles' brand and product power, with the validation that "the next car after BBA is NIO" being more evident.
NIO has a very active user community in Zhejiang, with 30 official car clubs and over 2.200 owner volunteers among the 100.000 NIO users. These volunteers actively participate in various NIO community activities, ranging from daily events at NIO Houses to large-scale user events.
In the first half of 2024 alone, NIO held nearly 7.000 user events in Zhejiang, covering activities such as charity, sports, technology, self-driving tours, camping, handicrafts, and parent-child activities. For example, the 2024 Smile Action Charity Auction held in Taizhou, which supported children with cleft lips and palates, and the Ice City Journey event in Shaoxing, where participants traveled to the hometown of snow to experience the ultimate winter romance.
NIO users in Zhejiang have accumulated over 3.7 billion kilometers of driving, the highest cumulative mileage among all provinces in China.
NIO's annual NIO Summer is currently in full swing, with colorful summer activities being held in the national user community for over two months.
Behind the achievement of 100.000 units in Zhejiang is NIO's strategic deep cultivation in the region.
As of July 23. 2024. NIO has established over 122 pre-sales and after-sales stores in Zhejiang, including 25 NIO Houses, 70 NIO Spaces, 16 NIO Service Centers, and 11 NIO Delivery Centers. According to data from various brand official websites and apps, NIO's total number of stores in Zhejiang has surpassed traditional giants "BBA," making it one of the strongest brands in Zhejiang in terms of pre-sales and after-sales network expansion. These stores are like capillaries, penetrating major landmark business districts and traditional automotive cities, covering the core scenarios for prospective users to view and choose cars.
Behind the achievement of 100.000 units in Zhejiang is NIO's infrastructure investment in the region.
As of July 23. 2024. NIO has deployed 358 battery swap stations, 348 charging stations (including 2.132 charging piles), and connected 86.824 third-party charging piles in Zhejiang. NIO's self-built energy replenishment facilities in Zhejiang and nationwide far exceed those of other car companies.
NIO's energy service system, which supports charging, battery swapping, and upgrades, is one of the brand's "moats."
NIO's battery swapping system, with its unique nine advantages, demonstrates its leading technological position in the new energy vehicle industry. Features such as 3-minute quick battery swaps, a convenient battery swap station network, fully automated swapping, flexible upgrades, and full lifecycle management are reasons why more users choose NIO as their first high-end intelligent electric vehicle.
Battery swapping is also one of the favorite energy replenishment methods for NIO users. As of July 23. Zhejiang NIO users have accumulated nearly 7.8 million battery swaps, the highest in the country, accounting for about one-sixth of the national total. This not only highlights the high number of NIO users in Zhejiang but also their recognition of the battery swapping experience.
From an energy and resource system efficiency perspective, NIO's battery swapping system also provides an optimal energy storage application solution, interacting with the State Grid and showing long-term benefits. Moreover, as the number of NIO's battery swap stations continues to rise, with constant innovation and iteration, it becomes challenging for latecomers to quickly replicate and follow, strengthening NIO's brand "moat."
In terms of battery swap station layout, NIO has deployed 88 highway battery swap stations in Zhejiang, approximately one every 112 kilometers, allowing NIO users to find a swap station in highway service areas. In the Yangtze River Delta region, NIO has deployed over 900 swap stations, enabling seamless travel between 92 cities in Jiangsu, Zhejiang, and Shanghai. Additionally, with NIO models equipped with 150 kWh ultra-long-range battery packs, single battery range has exceeded 1.000 kilometers, combined with a convenient battery swap network, allowing users to "depart fully charged in 3 minutes," ushering in an era where "electricity surpasses oil."
Recently, Zhejiang has implemented favorable policies for the deployment of battery swap infrastructure. The Zhejiang Development and Reform Commission and Zhejiang Energy Bureau's "Action Plan for High-Quality Construction of Battery Swap Infrastructure" proposes actively promoting the development of battery swap infrastructure to boost new energy vehicle consumption. The plan aims to build no less than 600 battery swap facilities by 2025 and no less than 800 by 2027. The plan also aims for full coverage of battery swap facilities in urban areas of large and medium-sized cities in the province, creating a moderately advanced, well-laid-out, functional, and integrated charging and swapping infrastructure network.
NIO will continue to densify its battery swap layout in Zhejiang. By August 2024. NIO's first fourth-generation battery swap station in Zhejiang will be launched, supporting multi-brand and multi-model autonomous swapping, providing a comprehensive upgrade in swap services for NIO, Leo, and battery swap strategic partner users. By the fourth quarter of 2024. NIO plans to complete the "county-to-county" deployment of swap stations in Zhejiang, with at least one swap station in every county, making Zhejiang one of the first provinces to achieve this nationwide, making charging more convenient than refueling, with a 3-minute full charge.
Beyond deep cultivation in Zhejiang, NIO plans to add 1.000 new swap stations and 20.000 charging piles in China throughout 2024. By the end of 2024. NIO aims to have over 3.310 swap stations and over 41.000 charging piles built, making charging more convenient than refueling.
The achievement of 100.000 units in Zhejiang marks a new starting point.
At the NIO Zhejiang 100.000 Units Commemoration Event on July 24. NIO founder, chairman, and CEO Li Bin, along with NIO co-founder and president Qin Lihong, personally delivered 11 new NIO cars to users from 11 cities in Zhejiang.
From now on, purchasing a NIO in Zhejiang comes with limited-time offers.
Starting July 24. 2024. users who purchase a new NIO car in Zhejiang can enjoy exclusive purchase offers for the 100.000 units delivery, with comprehensive discounts of up to 100.000 yuan. Interested users can visit NIO's pre-sales stores in 11 cities in Zhejiang for test drives and policy information.
About NIO
NIO is a global smart electric vehicle company founded in November 2014. dedicated to providing high-performance smart electric vehicles and an exceptional user experience to create a joyful lifestyle for users. NIO is the world's first automotive company listed in the United States, Hong Kong, and Singapore. NIO currently has two brands: NIO and Leo. After more than nine years of development, NIO has become one of the world's leading smart electric vehicle companies.
NIO's current models include the flagship smart electric SUV NIO ES8. flagship electric coupe SUV NIO EC7. mid-to-large smart electric SUV NIO ES7. flagship smart electric sedan NIO ET7. all-round smart electric SUV NIO ES6. smart electric coupe SUV NIO EC6. smart electric coupe NIO ET5. and smart electric wagon NIO ET5T. The smart electric executive flagship NIO ET9 and family smart electric mid-size SUV Leo L60 have also been officially unveiled. As of June 30. 2024. NIO has delivered a total of 537.020 new cars to users, continuing to lead the over 300.000 yuan high-end electric market.
