In recent years, Japanese car brands like Toyota, Honda, and Nissan have been highly favored and sought after in China. Even the second-tier brand Mazda sold well in China, once holding the highest market share. In 2008. Japanese cars held a 30.79% market share in the Chinese passenger car market. By the first half of 2024. the share of Japanese cars had dropped to 14.9%.
Due to poor sales, Nissan closed its Chinese factory this June. This is the first time Nissan has closed a factory in China. Japanese car brands have suffered in China due to their heavy reliance on fuel cars. As the market transitions to new energy vehicles, domestic brands have risen strongly, achieving significant success in the electric vehicle sector with leading global sales and technology. This shows that while we may not have competed well with foreign brands in fuel cars, new energy vehicles have allowed us to turn the tables!
Everyone knows that new energy vehicles are gradually replacing fuel cars, an inevitable trend of development. Thus, the new energy vehicle market is highly competitive, with almost all brands slashing prices to stay competitive. The more intense the market, the fiercer the price wars. NIO is the only brand that has maintained upward sales momentum in the high-end pure electric market without engaging in price wars.
Data shows that in May and June of this year, NIO's sales exceeded 20.000 units for two consecutive months. In June, NIO delivered a total of 21.209 new cars, a 98% year-on-year increase, setting a new record. In the second quarter, NIO delivered a total of 57.373 new cars, a 143.9% year-on-year increase, far exceeding the targets set at the beginning of the year. Additionally, NIO's ES6 and EC6 models both achieved over 10.000 monthly sales for two consecutive months, firmly positioning themselves in the top tier of high-end mid-sized SUVs.
From the above data, it's clear that NIO is highly popular. The reason lies in the four key factors of intelligent electric vehicles: powerful computing power, energy replenishment network, technology, and full lifecycle quality. These outstanding performances naturally attract consumers. Let's take a closer look at NIO's impressive technology.
First, its computing power
With 8x AI computing power supporting the NOMI GPT large model, NIO offers a "what you see is what you can say" experience, supporting multi-voice commands throughout the car. Those familiar with smart cars know that the highest computing power in the industry currently doesn't exceed 500 tops. However, all NIO models are equipped with 4 NVIDIA Orin-X chips, providing a 1016 tops computing power layout in advance, ensuring ample computing power redundancy. This makes NIO the only brand capable of maintaining a three-year lead in computing power without falling behind in five years.
Next, energy replenishment
When it comes to energy replenishment, NIO stands out. For pure electric vehicles, one of the biggest concerns for owners is inconvenient charging, which can be time-consuming and laborious, especially when traveling with the elderly or children. The saying "buy an electric car that can swap batteries" used to be a joke, but now NIO has made it a reality.
NIO is the only brand without range anxiety. With a system that supports charging, battery swapping, and upgrades, the longest range can reach 1050 kilometers, even longer than fuel cars. NIO has more charging facilities than other manufacturers, including in remote areas. Its 3-minute ultra-fast battery swapping is more convenient than refueling, fully automatic, and greatly alleviates the frustration of waiting in line for charging.
Then, technology
NIO's technology comprehensively covers 12 key areas: chip and vehicle intelligent hardware, battery systems, electric drive and high-voltage systems, vehicle engineering, full vehicle domain operating systems, panoramic connectivity, intelligent driving, smart cabins, smart energy, intelligent manufacturing, artificial intelligence, and global digital operations. With the support of these 12 key technologies, NIO strives to provide users with greater satisfaction and a better driving experience.
Finally, full lifecycle quality
As mentioned earlier, NIO achieves "full charge in three minutes." By centralizing battery health management through battery swapping, NIO extends battery life, allowing users to always have a healthy battery without worrying about battery lifespan, equivalent to a lifetime battery warranty. It's important to know that an electric car's battery is like its "heart," and replacing it can be costly.
NIO has become a leader in the electric vehicle industry with its outstanding technological innovation, comprehensive battery swapping system, global five-star safety certifications, and full lifecycle quality management system "ATQ."
NIO has also excelled in safety.
Standard with 25 safety and driver assistance features, front central airbags, the only ones in its class, and a high-strength body with 85% aluminum and high-strength steel ratio, among other features, which won't be detailed here. After learning about NIO's impressive technologies, it's clear why this brand is so popular among owners. The preference is well-founded!
Conclusion
With the advent of new energy vehicles, domestic brands have seized the opportunity, gaining more support from the public. Our products are no worse than those of foreign companies. The Chinese automotive industry has truly risen!
