With the popularization of smart cars, more and more people have realized that for high-end smart electric vehicles, four major factors are closely related to the car ownership experience. As a result, when purchasing high-end smart electric vehicles, people are no longer solely comparing prices. Instead, they consider computational redundancy, energy replenishment networks, technical layout, and full lifecycle quality. Hence, NIO, which excels in all these aspects, is becoming increasingly popular.
For instance, the NIO ES6 and EC6 models continue to exceed 20.000 units in monthly sales without engaging in price wars with competitors. In Shanghai's pure electric market in the 300.000 yuan range, NIO holds a leading position in the high-end smart electric vehicle segment with a 47% market share.
So, why do NIO's high-end smart pure electric vehicles achieve impressive results without engaging in price wars, thanks to their outstanding performance in computational redundancy, energy replenishment networks, technical layout, and full lifecycle quality?
First, Let's Talk About Computational Redundancy
Many people may not realize that smart cars are continually updated and iterated. As a result, some price-cutting cars often equip their products with only around 100 or 200 Tops of computing power. These cars are affordable at the time of purchase, but as soon as the smart system updates, the computing power becomes insufficient. NIO, however, does not follow this strategy. Instead, it equips all models with four NVIDIA Orin-X chips, providing a total of 1016 Tops of computing power for the entire range. This ample redundancy ensures that the cars can easily handle future smart updates and iterations.
Additionally, NIO has recently upgraded the 24 models with the 8295 car machine chip, further integrating the intelligent driving and smart cabin computing power. Users can enjoy precise navigation in the front seat and entertainment applications in the smart cabin in the rear seat, making the in-car experience more enjoyable.
Next, Let's Discuss Energy Replenishment
We all know that the biggest anxiety for pure electric vehicles is range, especially the fear of running out of power without a charging station in sight. Another challenge is the long time required for energy replenishment. NIO has addressed these issues by building a convenient energy replenishment network with 2.439 battery swap stations and 2.287 supercharging stations, allowing users to easily find places to replenish energy.
Moreover, NIO has developed powerful battery swapping technology, enabling a full charge in just three minutes. This rapid energy replenishment method is, of course, highly attractive!
Battery Lifecycle
It is particularly worth mentioning that many electric vehicles only offer an 8-year warranty on the battery. After this period, users either have to spend a considerable amount on battery replacement or continue driving with a non-warranted battery, both of which are undesirable situations.
However, NIO users do not have to worry about this issue. Every time a battery is swapped, NIO staff manage, inspect, and maintain the battery. This means NIO users enjoy a service equivalent to a lifetime warranty, alleviating any concerns and ensuring full lifecycle quality maintenance.
Conclusion
From the aspects discussed above, it is evident that NIO deeply understands user needs. By focusing on the four major factors of high-end smart electric vehicles and ensuring their products not only meet but exceed user expectations, NIO's products have become increasingly popular. This success story sets an example for other smart electric vehicle manufacturers: improving quality is more important than engaging in price wars. After all, only higher-quality products will capture a larger market share!
