When it comes to electric cars, what comes to mind? I believe many people will immediately think of Tesla. But what about domestic electric cars? If we were in the first half of 2017. many people might only think of BYD. But nowadays, many people might think of NIO. After all, this electric car brand, favored by many big names, is indeed quite powerful. Many people are curious, will NIO become the Chinese Tesla? To be honest, if we are talking about limited editions, NIO might do very well. After all, those few electric supercars for the big names are indeed impressive, and we have to admire that. At least, few electric supercars can surpass them, although the price is also quite stunning.
However, judging from the current market feedback, I personally think it is still very difficult for NIO's mass-produced electric cars to fully occupy the market. Not to mention others, even BYD is hard to compete with NIO. Although there are countless big names behind NIO, cars rely more on reputation. No matter how powerful the developer is, if the product is mediocre, the car is still hard to sell. To put it bluntly, which car company lacks money, right? Therefore, whether a car can become popular really has little to do with who invested in your car company. Unless NIO can really bring the price of electric cars down to about 100.000 yuan, it will still be difficult to capture the market quickly. Moreover, NIO's price does not have a super big advantage, does it?
Furthermore, I personally think there is a very serious issue, which is whether NIO is JAC NIO or NIO. I believe almost most friends who follow NIO know that NIO is using JAC for manufacturing, and this might push a large number of potential car owners away. Some might wonder why JAC NIO can't attract consumers. Honestly, if JAC had the reputation of Geely today, it would be a different story. As netizens put it, if JAC's manufacturing is good, then how are JAC's own cars? A netizen once asked me, do you support JAC NIO or NIO? I personally support NIO more. If it becomes JAC NIO, I really don't think most Chinese people would buy it. After all, JAC and NIO are not the only car manufacturers. Let me briefly explain why I support NIO rather than JAC NIO.
First, I want to clarify that I have no intention of looking down on JAC. However, JAC has not shown particularly outstanding performance among domestic car companies in recent years. Therefore, in the eyes of many people, JAC's manufacturing cannot fully arouse everyone's interest. If NIO starts producing in its own factory, more people might think it is indeed good, thus attracting some loyal fans. After all, looking at the history of the automobile industry, how many companies developed well through outsourcing manufacturing? Even if there were such car companies when the automobile industry just started, what era is it now? According to the latest news, it seems NIO really plans to build its own factory, which is awkward, even if they continue to cooperate.
In conclusion, if NIO's cars withstand market scrutiny and offer a reasonable price, surpassing Tesla is just around the corner. But today, if you say NIO surpasses Tesla, I can only say, are you kidding?
