"The next-generation flagship model truly showcases what a car packed with cutting-edge technology looks like."
At an event yesterday, NIO founder Li Bin revealed that NIO is about to launch a brand-new product at this year's NIO Day. This product is said to incorporate top global technologies and will cater to the extreme needs of the new generation of high-end business users. Additionally, NIO will release a series of core technologies that will "define the new standard of high-end intelligent pure electric technology for the next five years." It seems that NIO and Li Bin are fully committed to this upcoming NIO Day, making it highly anticipated.
In recent years, driven by the wave of the "Four New Modernizations" in the automotive industry, the ecosystem and product experience of the Chinese new energy market have undergone tremendous changes. Among these, NIO has been particularly prominent. Especially in the high-end pure electric market, NIO's years of deep cultivation have achieved remarkable results, garnering considerable attention. In the first 11 months of this year, NIO's market share in the pure electric market with a terminal retail price of over 300.000 yuan has exceeded 45%, breaking the traditional dominance of high-end brands like BBA.
All these achievements are inseparable from NIO's consistent investment in technology. In the field of technology research and development, NIO has spared no expense, investing nearly 40 billion yuan in recent years. Particularly in the recent phase, NIO has invested over 3 billion yuan in technology for four consecutive quarters, making it one of the top players in the automotive industry. These investments have paid off, bringing NIO nearly 7.700 technology patents. NIO now boasts many leading technological achievements, including SkyOS, the first full-vehicle operating system in China, "Yang Jian," the industry's first self-developed mass-produced lidar master chip, NIO Link panoramic interconnection technology, and NOP+, an all-scenario navigation assistance system covering highways, urban areas, and battery swap stations. These advancements demonstrate NIO's continuous improvement in both hardware and software technology for intelligent electric vehicles.
Back to the point, solid technical strength is the foundation for NIO's success in the high-end market. According to Li Bin, without leading technology, one cannot claim to be a high-end brand.
Li Bin also stated that 2024-2025 will see explosive growth in the high-end pure electric market.
Looking back at the rapid development of new energy vehicles in China over the past few years, several significant milestones have been reached: in September 2020. cumulative production of new energy vehicles exceeded 5 million units; in February 2022. it surpassed 10 million units; and in July 2023. the 20 millionth vehicle rolled off the production line. The second 10 million units took only 1 year and 5 months. It is conceivable that in 2024-2025. China's new energy vehicles are likely to enter an even greater explosive period as Li Bin predicts. In this wave, NIO, which has already established a strong foothold in the high-end pure electric market, is likely to continue to lead and become the true "leader" in the high-end segment.
Of course, in terms of translating technology into product strength, NIO has lived up to expectations. In July of this year, both the ET5 and EL7 (ES7 in the Chinese market) received five-star safety ratings under the 2023 regulations from Euro NCAP, one of the most authoritative safety testing organizations in the automotive industry. In October of this year, the ET5 Touring (ET5T in the Chinese market) became the third NIO model to receive a five-star safety rating under the 2023 regulations from Euro NCAP. In the same month, the ET5 won the Innovation Award in the "D.R.I.V.E" 2023 annual selection organized by Reuters, which is highly prestigious and authoritative in the global press, recognizing outstanding brands and products in the automotive industry. Furthermore, the new ES6 was the only model to receive an overall evaluation of "Excellent" in the summer tests of more than 60 models by Dongchedi. As for how NIO will perform next and what surprises await us, let's look forward to NIO Day 2023 together!
