Today, Xiaomi Auto launched a new in-car product—the chassis ambient light. Yesterday, Xiaomi Group CEO Lei Jun teased the upcoming product on Weibo. The new product officially went on sale at 10 AM today on the Xiaomi Auto APP store!
Lei Jun truly deserves the title of a marketing master, perfectly understanding the consumption psychology of young people. When it comes to accessories, no other car company can probably surpass Xiaomi.
The ambient light is installed at the bottom of the vehicle. With the Xiaomi SU7 equipped with the chassis ambient light, the entire car body will exhibit a glowing effect. Imagine how dazzling and eye-catching the car body will be under the night sky, creating a highly technological driving atmosphere.
This chassis ambient light supports six color effects: Crystal Snow White, Clear Sea Blue, Cool Fir Forest, Hypnotic Purple Mist, Warm Orange Fragrance, and Tranquil Star Blue. It also supports a breathing light effect.
Xiaomi Auto officially emphasized that this smart chassis ambient light primarily provides lighting effects in parking mode and during charging scenarios, enhancing the sense of ambiance and ceremony during the process of getting in and out of the car and charging.
However, installing the chassis ambient light equipment requires reporting to the vehicle management office. Xiaomi has also noted, "It is recommended that you consult the local vehicle management office about relevant policies before placing an order."
